In today’s hiring landscape, where flashy résumés and polished online personas often mask deeper truths, tawgl is reshaping how businesses approach interviews. Founded by Abhimanyu Sharma and Sona Mehra, tawgl is an AI-powered interview intelligence platform that helps organizations run more structured and insightful hiring conversations. The goal is simple but transformative: “Hire better, retain better, and build a stronger employer brand.”
For HR teams in fast-moving sectors like SaaS, retail, and banking, tawgl is proving that interviews can, and should, be more than just gut feeling and guesswork.
The Moment of Realization
The idea for tawgl didn’t come from a brainstorming session or investor pitch; it came from a real, frustrating experience. At Abhimanyu’s previous startup, a hiring marketplace, his team worked with a well-known Fortune 500 company. They had it all: brand name, great pay, and a massive candidate pool. But there was a problem.
“They interviewed hundreds of candidates. And hired... no one.”
Despite strong résumés and good conversations, nothing stuck. What baffled the team most was the lack of clarity.
“The candidates were strong, the company was credible, so where was it breaking down? The problem was, no one knew. There was no data. No patterns. Just a lot of ‘gut feel’ and scattered feedback.”
That’s when the idea for tawgl clicked into place. If interviews could be recorded, analyzed, and structured, companies could move beyond intuition to real, actionable insights.
“What if we could see what was happening inside these conversations?”
That simple question sparked a mission: to turn hiring conversations into structured, intelligent decisions.
Challenges in Scale, and the Birth of the Screening Bot
tawgl wasn’t built in a vacuum. The team embedded itself in the reality of their users, listening carefully to the daily struggles of talent acquisition leaders. A key insight emerged early on.
“For every role, we’re getting thousands of applications. But how do we know who’s worth talking to?”
AI has made it easy to stuff CVs with the right keywords. ATS systems were buckling under the weight of lookalike candidates. What companies needed wasn’t better résumés; they needed better conversations. But screening thousands of candidates manually was impossible.
That insight led to a breakthrough: tawgl’s AI-powered Screening Bot.
“It lets you talk to everyone, in a consistent, scalable, intelligent way, and gather insights that would otherwise be lost.”
This ability to conduct real conversations at scale, without compromising depth or insight, became a game-changer. Customers not only adopted the bot enthusiastically; they made it a core part of their hiring pipeline. It’s now driving tawgl’s next wave of growth.
A Problem No One Was Solving
Before tawgl, interviews used to be black boxes. Candidates might come and go, attrition might spike, job performance might suffer, but the data around why was elusive. Companies were running on instinct.
“Before tawgl, conversational analytics simply didn’t exist in HR.”
Now, with tawgl, every interview becomes a structured, measurable event. HR teams can analyze how interviews are being conducted, spot misalignments, and even track how candidates perceive the company. This visibility unlocks a new level of control and understanding.
“We’re the eyes and ears of HR, turning every conversation into clarity.”
And clarity is exactly what businesses need, not just to hire better, but to retain better, improve processes, and strengthen their employer brand over time.
Bootstrapped, Focused, and Built to Last
One of tawgl’s quiet strengths is that it’s completely bootstrapped. That means every decision has to be lean, deliberate, and focused on long-term value.
“Bootstrapped means creative with money — it’s a challenge and a superpower.”
Instead of burning money on paid campaigns, the team leaned into referrals, product-led growth, and deep partnerships. It’s helped tawgl grow a stable customer base that sticks around.
“All the customers that we have acquired are still with us. We ensure that we give excellent customer service.”
For Abhimanyu & Sonal, building a real business, not just a flashy pitch deck, has always been the priority.
“We’ve always believed: focus on customers first, investors follow.”
It’s a lesson hard-earned, but one that has shaped tawgl into a sustainable, customer-centric product in a sea of venture-fueled noise.
What’s Next for tawgl
tawgl is already changing how enterprise HR teams in education, banking, SaaS, and other industries think about hiring conversations. But this is just the beginning. Structured interviews are becoming business-critical, tawgl is poised to lead the charge.
If you’re an HR leader or TA professional tired of hiring based on guesswork and looking for clarity, scale, and intelligence in your interviews, it’s time to see what tawgl can do.
You can learn more by reaching out to Abhimanyu, here or exploring tawgl directly at tawgl.com.