Not all SaaS companies grow the same way, and not all of them serve the same audience. Two new filters on SaaS Browser let you segment the market by how companies acquire customers and who those customers are.
Growth Model Filter
This filter sorts companies by their go-to-market strategy:
- Product-Led — Self-service signup, freemium tiers, and in-product conversion. Think Slack, Figma, or Notion. Users discover and adopt the product without talking to a salesperson.
- Sales-Led — Traditional enterprise sales with demos, pricing calls, and account executives. These are tools where you "contact sales" or "request a quote."
- Both — A hybrid approach. Free tier to get users in the door, sales team to close larger accounts.
Consumer Type Filter
This filter segments by target audience:
- Personal (B2C) — Built for individual users. Password managers, budgeting apps, personal productivity tools.
- Business (B2B) — Built for companies. CRMs, project management, HR platforms.
- Both — Serves individuals and teams. Tools like Notion or Canva that work for solo users and enterprises alike.
Why These Filters Matter
For Founders and Product Managers: Study how competitors in your space acquire customers. Are the winners product-led or sales-led? This data helps you validate your own GTM strategy or spot an opportunity to take a different approach in a market dominated by one model.
For Investors: Growth model is a strong signal for unit economics and scalability. Product-led companies often have lower customer acquisition costs but higher churn. Sales-led companies have longer sales cycles but stickier customers. Filter by model to align deal flow with your investment thesis.
For Marketers and Sales Teams: If you sell to SaaS companies, these filters are gold. Selling a self-service analytics tool? Filter for product-led B2B SaaS — they're more likely to adopt through their team without a long procurement process. Selling enterprise services? Focus on sales-led companies with bigger budgets.
For Researchers: Track how the SaaS market is shifting. Is product-led growth overtaking sales-led in specific categories? Are more B2B tools adding B2C plays? These filters let you quantify trends instead of guessing.
Combine for Precision
The real power is in combining these filters with everything else SaaS Browser offers. Some examples:
- Product-led B2B tools in the US with 100+ employees — find scaled PLG companies
- Sales-led B2B SaaS using Salesforce — find enterprise-grade prospects
- B2C tools with affiliate programs and recurring commissions — find consumer products worth promoting
Find both filters under Advanced Filters on SaaS Browser. Try them now →