In today’s digital-first business world, every interaction matters, especially the ones we don’t always think about. For Marek Stopka, co-founder of gSignature, it was the often-overlooked email signature that became the foundation of a growing global SaaS business. As a Google partner working with thousands of clients, Marek spotted a problem that just wouldn’t go away, and when no one else solved it well enough, he decided to do it himself.
What is gSignature?
gSignature is an email signature management solution designed for companies using Google Workspace or Microsoft 365 who want to maintain brand consistency, professionalism, and up-to-date communications, without burdening their IT departments.
In Marek’s words, the platform “helps companies maintain visual consistency, up-to-date information, and a professional image in daily communication, without involving IT, by combining technology, branding, and communication.”
It’s a tool built not just to solve a technical problem, but a branding and communication one too. In a world where every detail reflects on your company’s image, gSignature ensures your emails say the right things, look the right way, and stay current, across the entire organization.
Why It Started
The idea for gSignature came directly from the real-world frustrations Marek and his team witnessed while supporting their Google Workspace clients.
“As a Google partner supporting several thousand clients, we noticed that many of them lacked an effective way to manage email signatures. None of the available tools met our expectations, so we built our own solution, first for our clients, then expanded it into a global product.”
What started as an internal tool quickly revealed its wider potential. By solving this common pain point for their clients, they realized the gap in the market wasn’t just an inconvenience; it was a serious opportunity.
Overcoming Challenges with Focused Strategy
Like many SaaS founders, Marek and his team faced the challenge of scaling effectively. While the product was solid and the demand was real, finding a sustainable growth model took time and learning. The breakthrough came when they shifted to a product-led growth approach.
“Looking back, the biggest driver of consistent growth was shifting our focus to product-led growth combined with a strong partner channel.”
By refining the product to be so intuitive and valuable that it essentially sold itself, and by empowering partners to deliver additional value, gSignature saw more rapid adoption and a scalable path forward. The strategy wasn’t flashy, but it worked.
Users started to grow steadily, and the team now receives “positive feedback every week,” a testament to the product’s continued impact and resonance.
But it hasn’t been without its growing pains. As Marek shares candidly:
“Our biggest challenge right now is scaling up while maintaining high-quality customer service.”
Balancing rapid growth with customer care is a familiar tension for many SaaS businesses. For Marek, the solution is rooted in people. When asked about the hardest lesson learned, he doesn’t talk about tech or timing. He talks about the team.
“The key lesson we learned the hard way is the importance of choosing the right people for the business.”
It’s a reminder that even in a product-driven business, success hinges on who you build with, and who you trust to carry your vision forward.
Built to Be Different
gSignature sets itself apart not just with thoughtful features, but with a clear understanding of what its users need. As Marek puts it:
“gSignature is the only email signature management solution combining full marketing autonomy with enterprise-grade control.”
That means marketing teams get powerful tools, like a Gemini AI-powered visual editor, centralized banners and CTAs, and signature-level analytics, without needing to involve IT. Features like signature variations for internal vs. external emails, automated out-of-office announcements, and deep integrations with Google and Microsoft ecosystems show just how carefully the platform has been built around real-world use cases.
In short, it’s not just software. It’s a solution to a problem that every brand-conscious company has, whether they realize it yet or not.
What’s Next, and How to Get Started
As gSignature continues to scale, the team is focused on delivering excellence at every stage of growth, while holding onto the quality of service that made them successful in the first place. If your company struggles with maintaining consistent branding across email signatures, or if you're tired of IT bottlenecks, gSignature might just be the tool you didn’t know you needed.
To learn more or get in touch with Marek Stopka and the team, visit gsignature.com or follow them on LinkedIn.
Because even the most minor parts of your brand deserve to be done right.